The study explored complicate sociocultural factors that contributed to the growth of
tourism in modern society by four sectors of system, act, relationship, and culture, and
the changing of tourism. through application of each factor to tourism industry in Korea.
Denationalization in Korean society changed the direction of national policies from
national development to the quality of life of the people of Korea in a macroscopic
perspective, while individualization changed the value of life from labor to leisure in a
microscopic perspective. Networking changed the hierarchic and centralized tourism policy
mechanism from into vertical connection based on networking of local communities.
Finally, dematerialization in culture consumption through tourism away from consuming
manufactures enabled existing mass tourism to be alternative tourism. Therefore, modern
tourism is the social product composed of constant figurational relationship and feedback
of different subsections of society.