This study was conducted to examine parent\'s and teacher\'s understanding and needs of AR contents, and to analyze how the AR contents could be connected educational curriculum and what parents and teachers want educational needs about the AR contents. First, the study showed results that parents were expected to the AR contents which would properly provide as developmentally appropriate activities as well as learning tools at the same time. Second, teachers reported positive responses to the educational effect of the AR contents, elementary school teachers were more likely to appreciate it to be an academic orientation rather than teachers of early childhood education do. Finally, teachers of young children considered the AR contents to integrate mathematics, science, and computer areas, whereas elementary school teachers appreciated it to be computer and inquiry areas. These results imply that the AR technology has been affirmatively integrated and adopted into educational fields, from parent’s and teacher’s perspectives, and there are on-going needs for the development of the emerging media technology.